A PATIENT INFORMATION RESOURCE
AUDIENCE General public
FORMAT Responsive website and printed booklet
Patients diagnosed with HPV-positive cancer are often surprised by their diagnosis given their lack of other risk factors. As such it can be more difficult for them to come to terms with their situation.
By focusing on the connection between HPV and head & neck cancers, this resource aims to help patients better understand the complexity of HPV–cancer causality and to make their diagnosis less personal. This strategy inserts itself in the framework of the Realistic Medicine guidelines.
This multi-platform patient information resource is adapted to the younger patient base that forms the target at-risk population. As two thirds of smartphone users consult medical information on their phone, this resource incorporates a responsive website design with simple flat design graphics adapted to smaller screens. The same graphics can be integrated into a print version.